Online presence analysis Online presence analysis

Online Presence Analysis Online presence analysis

Online Presence Analysis

Online presence analysis results in to evaluate your business online presence and conversion generated from that presence.

The Online Presence Analysis allows us take a look at how your business has been doing online. We will certainly examine your website, This include Keyword analysis and research, search engine visibility, website structure analysis, social media analysis and competitive understanding. We will help you to analyze your online business presence in detail and make strategies that help your business to perform considerably better online benefits.

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Online presence analysis is an important part of online marketing strategy

Any business should have the online presence expansion as part of their online marketing strategy. Through an active online presence, you will increase web visibility, build your business reputation and this will allows you to reach potential visitors who need your products and services.
In order to see exactly where your brand stands with its online presence when compared with other businesses in your industry, we offer Online Presence Analysis.

Keyword analysis and research

Keyword analysis and research is one of the most valuable and important in any online marketing strategy. Search engine ranking for the correct keywords can help to make or destroy your online presence. By researching your marketplace demand keywords, you can’t only find out which words and phrases to target with search engines, but also learn even more about your customers in general.
It’s not usually about obtaining more visitors to your site, but about obtaining the correct kind of site visitors. with keyword research you can predict changes in marketplace demand, react to changing market circumstances, and generate the content that web searchers are definitely seeking.

What is Search Engine Visibility?

Search Engine Visibility is our Search Engine Optimization (SEO) instrument that allows us boost your site’s search engine ranking, drive even more traffic to your website, and take your business found very easily from all of the top search engines, including Google, Bing, and Yahoo!. Is definitely the procedure of getting your site found on the world wide web when your potential customers are looking around for your products and services.
Search Engine Visibility shows us just how to improve internal and external elements of your website. Performing this raises the visibility of your website in search engines.

Website structure analysis

Our search engine optimization analysis gives us a best-practices for online marketing plan to increase your targeted potential customers and search rankings. The analysis includes keyword research, website structure, competitive analysis, Google analysis, and particular linking techniques and strategies.
We analyze your websites pages for essential factors that work with your web site’s structure and coding.

Areas we cover in our website structure analysis:

  • HTTP status codes
  • Broken links
  • Titles.
  • Meta descriptions.
  • Meta keywords.
  • External links.
  • Internal links.
  • Nofollow links.
  • Link Value.
  • full amount links.
  • HTML code errors.
  • Search Engine Submission.
  • Page size.
  • HTML code size.
  • Website cache date in Google, Yahoo and Bing.
  • Popularity according to Google and Yahoo.
  • PageRank.
  • Reputation in social media.

We offer website structure analysis for FREE OF CHARGE, so get in contact with us and let us help make your website more SEO friendly in order that you can obtain greater search positions in major search engines.

Social media analysis

One of the most effective ways to perform a social media strategy for your company is to analyze what your competition are doing on social media by using competitive analysis of their social networks.
So why performing a social competitive analysis is definitely an important part of social media analysis?
By analyzing your competition we are able to set realistic criteria for your online social marketing strategy depending on what other brands in your market are looking in terms of growth and development

How we perform a social media competitive analysis:

1. Identify Your Social Media Competitors

First, identify your social media competition and find which platforms they use. We will focus on the competitors that use social media marketing to their advantage, not just the ones that are successful.

2. Gather Competitors Data

The process will probably be different based on which platforms you focus on. First, you need to get a visualization of their target audience size. Start by acquiring up all their follower for each social media.
We perform competitor reports to get data:

Facebook Competitive Analysis:

We Focus On:

  • Followers
  • People Talking About This
  • New Page Likes
  • Engagements
  • Engagements Per Post

Facebook Competitive Analysis:

We Focus On:

  • Followers
  • People Talking About This
  • New Page Likes
  • Engagements
  • Engagements Per Post

Instagram Competitive Analysis:

We Focus On:

  • Followers
  • Top posts
  • Comments
  • Likes
  • Hashtags
  • Engagement Per Follower

3. Fan to Follower Ratio

Now that we’ve identified your competitors, we take a look at to the different social networks and pay attention to their fan to follower ratio.

4. How Active are They on Social Sites

Right here, we want to check out their particular post rate of recurrence. Take a look at the earlier month and take note on how many occasions they post unique content at the time of that period.

6. What Content are They Posting

By looking at what kind of content your competitors are publishing we evaluate how effective the social network are with reference to fan participation and engagement.

Here is a list of content choices to look at:

  • Photos

  • Video

  • Polls

  • Contests
  • Questions
  • Endorsements/ sponsorships
  • Do they repost other brands content?
  • Do they use hashtags frequently?
  • Are they using a link shortener service?

What is Competitive Analysis?

A competitive analysis is a crucial part of your company marketing plan, is the evaluation of your competitors and how your business shows. By analyzing the advantages and weaknesses of your competition, you’re able to start formulate how to provide your business an advantage to be able to attract your target industry.

The Competitive Analysis steps include:

  • Define the industry and what kind of media are used to promote their products or services.
  • Determine who the competitors are.
  • Determine who the customers are and what benefits they expect.
  • Determine products or services do they sell.
  • Determine each competitor’s strengths and weaknesses.
  • Determine possible opportunities do they make accessible for you.
  • Rate each competitor on each of the key success factors.
  • Multiply each cell in the matrix by the factor weighting.

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