What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of constantly optimizing a website to ranking in the organic, non-paid search engine results pages. SEO is the strategy of making modifications to parts of the website using different techniques and procedures. When viewed individually, these changes may appear like progressive improvements, but when put together with other optimizations, they can have a visible impact on your website’s user experience and performance in organic search results. Common tasks associated with SEO include but are not limited to; business analysis, competition analysis, website audit, advanced keyword research, meta tags optimization, creating high-quality content, website content optimization around specific keywords, quality link building, building backlinks, social media presence, and marketing strategies.
Search Engine Optimization for Miami Local Business
Benefits of Search Engine Optimization (SEO)
Driving traffic to your internet-site
Raising the presence of your website
Enhancing the user experience of your website
Boosting your brand recognition
Generating leads and revenue for your business
Assisting you to understand your clients and their needs
Get More Traffic,
Calls & Sales!!
Start Ranking on Google
Our SEO Process
Website architecture for search engine optimization
A powerful Search Engine Optimization (SEO) strategy is built on a solid foundation of webpage architecture. Your internet site will become a clearly defined foundation for Google crawling by integrating your website’s architectural design with its SEO architecture.
INITIAL REVIEW & ANALYSIS
- Website Analysis
Link Popularity Analysis
Keywords Analysis
Duplicate Content Analysis
Broken Link Check
Website Structure analysis
Google Penalty Check
Website Permalinks Analysis
ON-SITE SEO
We build relationships with your content team to ensure the proper combination of creativity, relevancy, and SEO strategies are reached, which is possibly the most important element of a successful SEO marketing campaign.
Title Tags Optimization
- META Tags Optimization
- Content Optimization
- HTML Code Optimization
- Anchor Text Optimization
- Alt Tag Optimization
- Images Optimization
- Internal Linking Optimization
- External Linking Optimization
- Keyword Density Analysis
- Keyword Research
- New content suggestions
- Geo-Targeting
- Location-based Analysis
- Custom 404 error page setup
- Robots.Txt Optimization
- Sitemap Creation
- Schema Markup Creation
OFF-SITE SEO
Off-Page optimization is the strategy of creating links and promoting your website on the internet and social networks, it consists of using all the techniques and procedures outside the website that allow us to improve your position in search engine rankings. These techniques help us create as many high-quality backlinks as possible, which helps your business gain trust and rank higher.
Blog or Article submission
- Blog or Articles Promotion
- Commenting-Blog or Article
- Classified Submission
- Guest Blog Writing
- Social Post Writing
- Infographics Writing
- Web 2.0 Profile Writing
- Google Business Page Writing
- Local Directory Submission
- Search Engine Submission
- Yellow Pages Submission
- Press Release Submission
- Forum Posting
- Classified Submission
- Email Marketing
- PDF Submission
- Video Creation and Submission
TECHNICAL SEO
Google and other search engines can crawl and index all the pages on one’s website. Technical SEO also includes things like making sure one’s pages load quickly. And that one’s site architecture is set up correctly.
Technical SEO aspects involved:
Metadata improvement
- HTTPS status codes
- Looking for duplicate content
- Analyzing your desired domain
- Increasing the speed of the website
- Creating a sitemap in XML
- Using Secure Sockets Layer (SSL)
- mobile performance
- Internal link structure
- Indexing
- Crawl errors
- Robots.txt
- Site architecture
LOCAL SEO
Local SEO is the procedure for increasing the visibility of your local retailer-store and internet site in search engines results and Google map listings. Our Local SEO can help your company through, getting higher rankings above your competitors, enhancing your local on-line presence, more qualified prospects & sales in your local area, more local organic traffic to your website.
Local SEO aspects involved:
Google business setup and verification
- Google Places Additions
- Business Listings
- Bing and yahoo listing Setup
- Structured Markup optimization
- Logo Optimization
- Schema Optimization
- Local Search Optimization
- Local Directory
- Customer Review Submission
Optimizing your website for the major search engines
Optimizing your website for the major search engines must include keyword research. Each page needs to be optimized for a particular keyword or keyword phrase, so that people searching on those phrases will see your site ranked high in the search engines. In order to properly optimize your site, we need to identify what the best keywords would be for every page of your website.
Using professional industry standard keyword research tools, we will generate a large listing of keyword phrases related to your industry
- From that list, we will recommend individual keyword phrases to be associated with each page of your site for your approval
- We will provide a detailed report on how the chosen keywords are being searched on
SEO Competitor Analysis
In order to be competitive, you must know what your competition is doing. They may be focusing on certain keywords to attract customers, and these need to be taken into consideration. Many of your competitors have backlinks from other websites. This is very important to identify, considering that you will need your internet-site linked at some of those places as well backlink building is an important part of any SEO campaign.
Using a selection of analysis tools, we will identify what keywords or keyword phrases your top competitors are using to generate website traffic
- We will need assistance from you in identifying your competitors
- Using a selection of analysis tools, we will identify and analyze the inbound links to your competitors’ websites
- All information will be provided in a detailed report
Aspects involved in competition analysis:
Competitive Research
Keyword Density Comparison
Indexed Pages Comparison
In-bound Link Comparison
Google Page Rank Comparison
Alexa Rank Comparison
Comparison of SEO Compliance
Directory Presence
Monitor competitor’s search rankings
Monitor competitor’s website changes
Monitor competitor’s content and link additions
SEO Competitor Analysis Details
1-IDENTIFY TARGETS: ALL WEBSITES LISTED ABOVE YOUR SITE
– We will Ask for your Top 10 compete business
– We will perform search for Top 5 most important keywords from competitor list.
– Discover top market associations and analysis top businesses listed as customers
– Perform search for Top ten keyword phrases, adding the top 2-3 to competition list
2- COMPETITOR ANALYSIS
GOALS: Understand what a competitor’s ON-PAGE site optimization strategy can be, how effective they can be at applying it and to learn from competitor’s optimization strategy.
– Which keywords or keyword phrases are competitor displaying as a priority inside their meta tags based on keyword ranking?
– Is competitor listing any keywords or keyword phrases inside their meta keywords tag? This demonstrates that they believe they are important.
– Listing current competitor keyword rank and search volume for each keyword
– Is competition focusing seriously on branding or search engine optimization?
– What keywords are competition using for internal website link anchor text?
– How often are they creating fresh content material?
– What kinds of content material are they creating?
– How are competition optimizing their website navigation?
– What is competition calls to action, are they evident?
– How good is competition site becoming indexed in the Search engine results positioning? Are webpages appearing correctly indexed?
– How clean is competition HTML? Should it look like they are positively optimizing their code?
3- EXTERNAL SITE OPTIMIZATION STRATEGY
GOALS: Evaluate which a competition external site optimization strategy must be and how they capitalize on it
– What number of unique domains do competitor have backlinks from?
– Are you able to identify any backlink progress signs according to the date backlinks were created?
– Which webpages on competitor site receive the most backlinks (not including home page)?
– Which anchor text has been used and to what webpages?
Your competition is inviting bloggers to post on their blog, are they creating viral content, are they interacting with readers on their blogs, what tools are they creating to attract more customers to their products or services, are people reviewing their products or services.
4- PLANNING AND EVALUATION OF THE SEO STRATEGY
– How many inbound and outbound links the competition has created, which sites they come from, and the quality of the links.
– How much has the competitor’s website grown and what are they doing to achieve it?
– Evaluate the positive and negative results of the competition, determine the reasons for their successes and failures
Do not let your competitors beat you in sales and search engine rankings
Search engines can be used to increase the number of visitors to your website. The best way to ensure a flow of good quality traffic from any search engine is to make sure your website is optimized for the search engine. If your business relies on the Internet for sales or advertising, you need a search engine optimization strategy. if you do not have one, you can be sure that your potential customers will not visit your site.
” Hablamos Español “
Web Design by Niva Services
Digital Marketing Strategy & Development Services.
Web Design by Niva Services
Digital Marketing Strategy & Development Services.
We specialize in creating custom-made websites for small to medium sized businesses, organizations and personal web design. We can offer you the website design package that is right for you.
Did you know that more people are beginning to use mobile devices to access the internet than a PC?
Because mobile Internet usage is increasing progressively.
With our Content Management System (CMS) solutions, you can update the website content, upload images and documents, edit your web content in a matter of just a few minutes.
Whether you lucking to sell one product or thousands, if you require an online payment system Web Design by Niva Corp can develop an e-commerce payment system to suit your needs.
The Online marketing services include certain tools and they are Pay per Click Campaign, Social Media and Social Networking, Banner Ads, Press Release Submission and article submission.
The Online Presence Analysis allows us take a look into how your organization is doing online.
Web Design by NIVA can increase the search engine rank and site traffic of any business.
Email marketing is directly advertising a commercial message to a group of customers using email.
Pay per click is a version of internet marketing in which usually advertisers pay a fee every single time one of their ads is clicked on.
What is content marketing? Content is blogs, articles, eBooks, social media updates, and the text on your website.
We provide Ecommerce SEO services to boost your online store website ranking and sales of your business.
Conversion Rate Optimization (CRO) is an important part of online digital marketing strategies which will help to convert visitors into customers.
When you have a business that is local or serves specific areas, our local SEO services can help your website get the traffic from local potential clients.
Search engine optimization for Miami local business
