What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of constantly optimizing a website to ranking in the organic, non-paid search engine results pages. SEO is the strategy of making modifications to parts of the website using different techniques and procedures. When viewed individually, these changes may appear like progressive improvements, but when put together with other optimizations, they can have a visible impact on your website’s user experience and performance in organic search results. Common tasks associated with SEO include but are not limited to; business analysis, competition analysis, website audit, advanced keyword research, meta tags optimization, creating high-quality content, website content optimization around specific keywords, quality link building, building backlinks, social media presence, and marketing strategies.